An Italian marvel and household name, Prada is a House to be reckoned with. Head designer Miuccia Prada is the granddaughter of Mario Prada who started the House almost a 100 years ago: Italians like to keep it in la famiglia! Miuccia is known as one of the most intellectual designers of this day and age as she has a political science degree rather than a background in fashion.
Prada set itself apart from its contemporaries during the 80s by their different approach to branding: in contrast to many other brands, Prada doesn't like its name printed all over its designs. Miuccia sets her own rules and lets her work speak for itself. Her designs evoke classic Italian subtlety and maintain strong independence from current trends, consistently surprising fashion insiders.
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