Collection: Gucci: La Famiglia

Gucci – La Famiglia marks the start of a new era under Demna, where identity, attitude, and wardrobe merge into one powerful statement. Heritage house codes are reworked through bold proportions, sensual silhouettes, and an eclectic mix of textures, balancing precision with raw, lived-in elements. Each character embodies a distinct persona, revealing a fearless, unapologetic vision of Gucci that is intimate, extravagant and entirely contemporary. Shop Demna's Gucci: La Famiglia Collection now online at Verso.