When Demna Gvasalia, the creative mind behind Balenciaga, was announced as Gucci’s new creative director in 2025, the fashion world held its breath. How would he reinterpret the legacy of one of the most iconic fashion houses? He answered in a bold, unexpected way: not with a traditional runway show, but with a striking, immersive visual experience.
A Collection Without a Runway, But Full of Character
In September 2025, Gucci unveiled its Spring/Summer 2026 collection, La Famiglia. Rather than a traditional runway show, it offered a portrait-rich visual experience: 37 archetypes, each with a distinct attitude, style, and persona. American fine-art photographer Catherine Opie captured every character in settings reminiscent of a family photo album, as if introducing the Gucci clan itself.
What Is La Famiglia?
La Famiglia centers on modern archetypes: from “Miss Aperitivo” in a sequined dress to the “Direttore” in a sharp black suit, and “La VIP” in statement-making styling. The result is a collection that blends heritage codes with individuality, glamour with attitude - exactly what Gucci represents today.
Fashion Meets Film and Storytelling
Demna added an extra dimension with the short film The Tiger, directed by Spike Jonze and Halina Reijn. Demi Moore stars as the Gucci matriarch, surrounded by family and guests, each dressed in costumes that embody La Famiglia’s vision. The premiere at Palazzo Mezzanotte in Milan offered a stylish alternative to the traditional runway, reinforcing the cinematic approach to fashion.
Exclusivity
La Famiglia was initially available exclusively in 10 selected Gucci boutiques worldwide, from Paris to New York. The collection was later gradually rolled out more widely, making Demna’s vision both an artistic statement and a commercial success. At Verso, you can explore this unique collection and elevate your look with a stylish Gucci upgrade.
The Style of the Collection
What Sets La Famiglia Apart?
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Reinventing House Codes: The GG monogram, Gucci Jackie bag, Horsebit loafers, and iconic prints appear in unexpected combinations and archetypal settings.
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Characterful Silhouettes: From evening wear to leather co-ords, tailoring, and statement combination pieces that merge heritage with contemporary flair.
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Archetypes Over Trends: Each piece embodies an attitude, rather than simply following a trend.
Key Looks Defining the New Gucci
The new Gucci collection highlights GG monogram tailoring with oversized blazers featuring sharp shoulders, wide-legged trousers with a relaxed drop, and long statement coats that define modern elegance. Iconic it-bags, including the Jackie 1961, take center stage, and the signature GG pattern is back, making a striking return across this collection of bags. Eveningwear adds a subtle, sensual edge with crystal-embellished slip dresses, seamlessly blending lingerie-inspired silhouettes with contemporary glamour.
Styling Tips: How to Wear La Famiglia
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Leather jacket with Horsebit: pair with a pair of denim trousers with matching Horsebit and a large crossbody bag.
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Gucci Jackie Bag: wear with a minimalist all-black look, featuring a turtleneck, a little black leather skirt, and a pop of color with a red coat.
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Gucci Monogram Suit: go shirtless or add a silk shirt, accessorized with statement sunglasses, and you have a look.
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Simple and Sophisticated: A beige monogram skirt and blouse set keeps you looking polished and effortless.
Exclusive at Verso
Verso Antwerp is the destination to be among the first to wear Demna’s inaugural Gucci pieces, offering personalized high-end styling and a truly unique luxury shopping experience.
